The Scramble for African Media: The British Government, Reuters, and Thomson in the 1960s
By John Jenks
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| African Media |
With the wave of independence in Africa in the late 1950s and early 1960s,theBritishgovernmentsoughtnotonlytomaintaininfluenceinformer coloniesbutalsotoexpanditintherestofthecontinent.Oneleverofinfluence wasnewsmedia.TheBritishgovernmentencouragedandsubsidizedLondonbased media to expand in Africa to block the Soviets, forestall competitors, and preserve British influence in a classic example of media imperialism. The Reuters news agency used a secret subsidy to greatly expand its Africa coverage and sign up new national governments as clients. Anglo-Canadian newspaper millionaire Roy Thomson, who sought a peerage, cooperated closely with the government as he invested heavily in African newspapers and television systems and journalism training.
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