JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
CONTENTS
About the Author 1 Acknowledgements 1 Executive Summary 2
1. Looking Back at 2015: Distributed Content, Autoplay Videos and Animated Gifs 4 2. Trends and Predictions for 2016 9 2.1 Mobile: Glanceable Content, Bendy Phones and Personal Assistants 9 2.2 Video: Vertical, Immersive, Mobile and Social 15 2.3 The Disruption of Television 20 2.4 Podcasting and the Audio Boom 24 2.5 What Next for Social Media and Messaging Apps 24 2.6 Online Advertising: The Year of the Ad-Apocalypse? 29 2.7 Publishing and Journalism Predictions 31 2.8 Ten Start-Ups to Watch 36 2.9 Five Technologies that May Shake our World 40
Postscript, Reading List 44 Survey Methodology
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CONTENTS
About the Author 1 Acknowledgements 1 Executive Summary 2
1. Looking Back at 2015: Distributed Content, Autoplay Videos and Animated Gifs 4 2. Trends and Predictions for 2016 9 2.1 Mobile: Glanceable Content, Bendy Phones and Personal Assistants 9 2.2 Video: Vertical, Immersive, Mobile and Social 15 2.3 The Disruption of Television 20 2.4 Podcasting and the Audio Boom 24 2.5 What Next for Social Media and Messaging Apps 24 2.6 Online Advertising: The Year of the Ad-Apocalypse? 29 2.7 Publishing and Journalism Predictions 31 2.8 Ten Start-Ups to Watch 36 2.9 Five Technologies that May Shake our World 40
Postscript, Reading List 44 Survey Methodology
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